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[DES] How do I assign an automated [Birthday Card] email campaign to my patients?

Drip-Education® Email Marketing System (Frequent Contact)

[DES] How do I assign an automated [Birthday Card] email campaign to my patients?

Keeping in constant contact with your patients is super important for patient retention. Using the Drip-Education Email Marketing System [DES] can help you establish and maintain relationships with your prospects, leads, and patients with patient education, birthday greetings, marketing emails, and more!

Last updated on 13 Sept, 2025

You've always had the ability to assign birthday campaigns to your [Patients] and [Patient Groups], but we've improved the process to make it even easier for your clients to be assigned to the [Birthday Card] email campaign with the click of a button! Once assigned, the client will automatically receive the birthday email campaign every year on their birthday.

First: One-Time Setup With the Drip-Ed Setup → Step 6. See HERE for details.

Second: The patient record must have the following information:

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  • The patient [Account Status] is [Active].

  • The patient has a valid email on file.

  • The patient has a date of birth on file.

  • The patient [Mailing List Status] is [On].

  • Box checked to [Assign Campaign: Birthday Card]

This article outlines all the necessary settings within the [Patient Record] to make sure that your patients are set to receive email campaigns from the [DES] Drip-Ed Email Marketing System®.

Step 1: Within the [Patient Record], make sure the [Mailing List Status] is set to [On], and the [Account Status] field under the "Settings" tab is set to [Active]. Click HERE for instructions on how to access the patient record. Be sure to click [SAVE] if you make any changes.

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Step 2:  Verify that the patient has a valid email address stored in their patient record. Be sure to click [SAVE] if you make any changes.

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Step 3: Verify the patient has a date of birth on file and that the [Assign Campaign: Birthday Card] box is checked. Be sure to click [SAVE] if you make any changes.

 

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