The Drip-Education® Email Marketing System allows you to create Drip-Ed™ Campaigns, which are automated campaigns that educate your patients over time. Think of it like giving a new patient informational handouts during each of their visits. With a Drip-Ed™ Campaign, you can assign pre-made educational emails to a patient and the system will automatically send them out on a schedule.
A Drip-Ed™ Campaign is a series of emails sent to a patient over a set period. The idea is to break up your message into smaller, easy-to-digest emails that build on each other. This way, the patient is more likely to remember and absorb the information. The key is to keep the messages short and to review previous topics in each new email.
An effective Drip-Ed Campaign teaches something new in each email while reinforcing previous topics. Examples of campaign uses include new patient instructions, birthday and holiday greetings, mini-courses, reminders, and marketing to prospects.